16 Crm · Broker

Broker Business Suite

Team-based broker CRM and business operations.

Broker Agency

Overview

This is the complete broking pipeline, built for a team rather than an individual.

It runs the full sequence: a lead arrives and is qualified; it is assigned to an owner; it is matched against inventory; activity is logged against it; it becomes a client; the client becomes a deal; the deal accumulates documents; the deal closes; and the revenue is recorded against the person who earned it.

Every stage has a holding place, so a lead cannot quietly fall out of the pipeline between two of them. Team performance, conversion between stages and revenue by member all fall out of the same records rather than needing separate reporting.

What you end up with: A pipeline from first enquiry to recorded revenue, with nothing falling between stages.

Who it is for

  • Broking businesses with a team, where several people work the same pipeline and someone has to see the whole of it.

Features

Everything this resource tracks, grouped the way it is laid out.

Pipeline

  • Lead capture Every enquiry recorded with source and requirement.
  • Qualification A consistent qualification basis and score.
  • Assign owner Assignment to a team member, with the date.
  • Match inventory Requirement matched against available inventory.
  • Activity Calls, visits and meetings logged against the lead.
  • Client conversion The point a lead becomes a client relationship.
  • Deal creation The deal, its value and its expected fee.
  • Documents What the deal needs, and what is still outstanding.
  • Close Closing the deal, won or lost, with the reason.
  • Revenue Fee received, recorded against the member who earned it.

Team

  • Team structure Members, roles, territories and reporting lines.
  • Assignment rules How leads are distributed, written down.
  • Individual targets Lead and deal targets per member.
  • Team performance Activity, conversion and revenue by member.

Analysis

  • Stage conversion Where leads are actually lost between stages.
  • Source performance Which lead sources produce deals, not just enquiries.
  • Revenue by period Fees expected and received, period by period.
  • Pipeline health Coverage against target, and where the gaps are.

Included resources

Files delivered with this product.

  • Xlsx Lead-to-Revenue Pipeline The full pipeline with every stage and its holding place. 133 KB Preview available
  • Xlsx Team & Assignment Register Members, territories, targets and assignment rules. 347 KB After purchase
  • Xlsx Inventory & Matching Inventory with live requirement matching. 514 KB After purchase
  • Xlsx Activity & Client Records Activity log and client relationship register. 192 KB After purchase
  • Xlsx Deal & Document Register Deals with documents outstanding and close dates. 215 KB After purchase
  • Xlsx Revenue Record Fees expected and received, by deal and by member. 37 KB After purchase
  • Pdf Business Operating Manual The full operating routine for a broking team. 223 KB After purchase

Questions about this product

The Agency Operations Toolkit is the operating rhythm of an agency — team, shared queues, daily and weekly routine. The Business Suite is the pipeline itself, in depth, with stage conversion and revenue analysis. Agencies running a serious broking operation often use both.

Yes. Fee received is recorded against the member who earned it, and reported alongside their activity and conversion.

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