08 Toolkit · Transactions
Property Listing Toolkit
Prepare property listings and photographs.
Overview
A listing that goes up half-prepared attracts the wrong enquiries and answers the same three questions forty times.
This toolkit works through the listing before it is published: the factual sheet a buyer will ask about, a photography plan and shot list, a description structure that leads with what matters, the pricing position and what it is based on, and a record of which channels the listing went to and when.
It also tracks enquiries back against the listing, so you can see which channel actually produced viewings rather than clicks.
What you end up with: A listing that is complete before it is published, and measurable after.
Who it is for
- Owners and sellers listing a property themselves, and brokers preparing a listing for a client.
Features
Everything this resource tracks, grouped the way it is laid out.
Listing facts
- Property fact sheet Every fact a buyer will ask for, agreed before publication.
- Configuration and area Configuration, carpet and built-up area, and how each was measured.
- Amenities What the property and building actually offer.
- Availability Possession position and the earliest realistic handover.
Photography
- Shot list The rooms and angles to capture, in order.
- Lighting and timing The time of day each room photographs best.
- Preparation checklist What to clear, clean and stage before shooting.
- Image inventory Which images exist, their order and which is the cover.
Description
- Description structure A structure that leads with what matters and avoids filler.
- Highlights The three to five points worth putting first.
- What not to claim Claims to avoid unless you can evidence them.
Pricing
- Pricing position The asking position and what you are basing it on.
- Negotiation floor The position you will not go below, recorded before enquiries start.
Channels
- Channel plan Where the listing will appear and when.
- Publication log What went live, where, and on what date.
- Enquiry attribution Which channel produced which enquiries and viewings.
Included resources
Files delivered with this product.
- Xlsx Listing Fact Sheet The complete factual basis for the listing.
- Pdf Photography Shot List Room-by-room shot list with timing and preparation notes.
- Docx Description Framework A structure and worked example for the listing copy.
- Xlsx Channel and Enquiry Log Where it was published and what each channel produced.
Questions about this product
This toolkit helps you prepare and organise a listing. It is not a valuation, and any pricing position you record is your own.
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